Privacy-sensitive people counting and analytics
Crowd Analytics
Understanding visitor, passenger, or customer movements can bring significant value to a wide range of industries, from retail and public transport to events and tourism. Blickfeld’s LiDAR sensors provide the foundation for this: precise 3D data that captures crowds anonymously and continuously, in real time, indoors or outdoors.
Based on this data, insights into movement patterns, occupancy, and visitor behavior can be developed to support more efficient, safer, and more enjoyable spaces. We work with customers on a project basis to scope and validate crowd analytics use cases for their specific environment.
Precise 3D LiDAR data for Crowd Analytics
Privacy-sensitive data collection
The LiDAR sensor captures 3D data in a way that prevents any identification of individuals within its field of view.
Unobtrusive installation
Due to their compact size and discreet design, the sensors blend seamlessly and silently into their surroundings without drawing undue attention.
Cost-efficient setup
Thanks to flexible mounting options and large area coverage, the sensor hardware offers a low cost per square meter, and installations can be adjusted to suit the specific needs of each space, from airports to beaches.
Reliable operation
The Blickfeld LiDAR sensor is designed with an intrinsic light source that enables day and night operation, making it suitable for use in both indoor and outdoor settings.
Improved Efficiency and Safety with Crowd Management
3D LiDAR data can help regulate people flows, improve turn-in rates through store layout insights, and support event security and safety by helping prevent overcrowding. The result can be a smoother, safer experience for customers and visitors.
How to use LiDAR technology for Crowd Analytics and Management
Learn how to use LiDAR technology for crowd management with an example project that we have implemented at the North Sea.
Industries
LiDAR-based visitor analytics can offer numerous advantages for retail facilities like shops, malls, or supermarkets. Tracking people’s movements and turn-in rates can offer display and product performance insights, which could be leveraged to improve the customer journey. Detecting general buyer volume can also provide an indication of real estate values and help prevent overcrowding.
Heat Maps
Using precise 3D LiDAR data, detailed heat maps can be created to make crowd behavior visually tangible. These representations enable the measurement of customer density as well as the tracking of high-traffic walkways and points of interest. Companies can identify high-traffic “hot spots” at a glance, as well as “cold spots”—underutilized or overlooked areas. Based on this 3D data, product placements can be optimized, store layouts evaluated through A/B testing, or advertising spaces positioned more effectively. Ultimately, LiDAR-generated heat maps deliver a reliable, data-driven foundation for maximizing spatial efficiency and continuously improving the visitor experience.
Proof of Concepts
LiDAR technology is used in various applications every day. Find a selection of customers who use Blickfeld technology to make their business safer, smarter and more efficient.
Get in Touch
Contact Form
Sales Representatives
Dirk Rathsack
VP Business Development & Sales
Region: Rest of World
+ 49 174 230 3357
Schedule a meeting
Patrick Pylypuik
President, Blickfeld North America Inc.
Region: North America
+1 (855) 335 4327
Frequently Asked Questions
Choose the Qb2 for a large field of view, high resolution, and advanced data processing capabilities for volume monitoring and security applications. Cube 1 is an excellent alternative when low weight and dimensions are particularly important or when the budget is limited.
Precipitation and other atmospheric disturbances such as smoke, dust, or fog do not increase the false detection rate of our LiDAR sensors but can influence the detection range.
Blickfeld continuously improves its products and provides regular firmware updates with bug fixes and new features.